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Webinars

The Future's Compass

What's it about?The session will show how Reckitt built a sustainable model to anticipate emerging consumer trends and develop future-proof brand strategies. Alex Peters from Reckitt will highlight the challenges that insight professionals like him...

Catalogue: Webinars 2023
Authors: Mario Coletti, Alex Peters, Debora Bae
Companies: iCoolhunt ? Nextatlas, Reckitt
November 17, 2023
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Citation

Coletti, Peters and Bae (2023a, November 17). The Future's Compass. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-s-compass


Webinars

Transforming Trend Reporting and Foresight into Science

Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make...

Catalogue: Webinars 2021
Authors: Mario Coletti, Serhiy Kalinovsky
Companies: iCoolhunt ? Nextatlas, Mondelez International
October 13, 2021
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Citation

Coletti and Kalinovsky (2021a, October 13). Transforming Trend Reporting and Foresight into Science. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/transforming-trend-reporting-and-foresight-into-science